According to Gallup’s 2019 report State of the Global Workplace, “only 15 percent of employees are engaged in the workplace.” However, you can rectify this by taking advantage of one of the most engaging, modern solutions: podcasting, especially internal podcasts.
Why?
In 2020, a leader needs to use every strategy available to increase engagement and build a positive corporate culture that allows your organization and employees to thrive. Podcasting allows you to do just that. Let’s explore some of the ways that an executive podcast can benefit your corporate culture.
Podcasts are No Longer Niche
In 2020, more than 73 million listen on a monthly basis. With downloadable and streaming content so accessible and widespread podcasts are now mainstream and their popularity will only increase. As the majority workforce begins to shift from Baby Boomers to Millennials companies that embrace modern technology will have a greater likelihood of retaining these tech savvy workers.
Turning to this form of communications allows you to reach your employees with a format they are used to so you have a better chance of your communications being consumed.
On Demand Content is Expected
A full 73% of podcast listeners consume the content using a phone, tablet, or other portable device. In this article we looked at how podcasts can engage remote workers but keep in mind on demand content is appealing to all employees.
Podcasts are easy to consume no matter the activity. Listeners don’t have to stop everything like they would if an important email came through, podcasts can be consumed on the go.
Podcasts are Engaging
It’s no secret that people’s attention span is shorter than it ever has been. With that fact in mind does it make sense to expect your employees to read in-depth blog posts and emails with enthusiasm?
By utilizing modern audio technology your communications can be more dynamic. Listening to someone explain complex information is more interesting and appealing than hunkering down over a pile of papers.
Allowing the CEO, senior leadership or managers to speak directly to employees gives an impression of connection, transparency, and openness that an email just can’t convey.
Creating Options for Your Remote Global Team
As we all adapt to having remote teams, you know the struggle of trying to please everybody when there’s a team conference call or a meeting that everyone needs to be available for. There are always employees who have to wake up in the middle of the night to call in.
When you replace these activities with podcasts, your content can be made available on demand immediately. This allows your remote workers to wait to watch or listen until they get up in the morning and are fresh and ready to focus on the message they’re receiving.
Strengthen Culture and Leader to Employee Connections
Engaged workers don’t just connect with the organization they also have strong connections from the top down. You can build on this culture of peer-to-peer sharing by including employee contributed content in a secure podcast knowledge base.
Podcasting doesn’t have to be extremely difficult or reserved for only the tech savvy. There are simple ways that employees can use their smartphones to record and submit their expertise, furthering their connection to the company and furthering their connection to fellow employees.
AVNation helps develop content and manage executive podcasts. Let’s talk about how you can start communicating with your team in a better way.
