Trade shows are a great gathering of industry professionals from around the country and the world. Manufacturers and service providers spend thousands of dollars to build booths to entice those attendees into their stands. In 2020, we're no longer able to meet face to face. What are options that sales team or business development should consider to ensure qualified leads continue to come into the pipeline?
One option is a virtual reality version of your exhibition stand or tradeshow booth.
Virtual Reality has evolved over the last 20 years. It is no longer blocky graphics, but a near-reality level experience. This allows you have attendees tour your booth for months after the end of the show.
Turning your stand into a virtual booth requires a few steps but the results are worth the investment. The first step is after the show floor closes down our team comes in with a 360 VR camera. We work with your team to determine what positions you want virtual guests to stand.
Our team will then interview your subject matter experts for the individual products and services. These can be a conversation interview or a talking head video. You will provide our produces with links and PDFs of the products.
Once the scans have been compiled and the videos edited, then the stitching begins. Our system pieces together your booth in a virtual reality space. Once the final product is complete then you can post wherever you like. Most clients choose to put the virtual tour behind a landing page to capture leads. Our system also provides analytics on the usage.
You can embed contact forms, PDFs, links, or videos. This allows you to customize the booth tour experience. Creating a VR booth also allows anyone, regardless of whether they attended the show and just didn’t make it to your booth or were not there at all. In addition, it extends the impact of your investment throughout the rest of the year.
Interested in taking virtual reality into your sales process? Let's set up a time to chat.
